Print MediaCenter

How-To Article - Creating Successful PR Campaigns

"Public Relations is a great way to help your company get noticed and to attract new customers. Like its sister function, marketing, PR uses a range of communications tools to relate your message to your key stakeholders, including prospects, customers, and business partners. But marketing and public relations advance different business goals. Public relations is used to educate your audience on who your organization is and the value you bring to them."